TutelaEvery animal deserves a way home.
The all-in-one platform for shelters, rescues, and fosters. Keep your data, keep your money — software that works as hard as you do.
Starter is $9/mo plus $1 per adoption sent home — and switching costs nothing. Migrating? The free importer keeps every relationship →
Shelters have seen results like these
Technology sends more animals home.
The right tools don't just save time — they save lives. Here's what shelters see when they modernize.
higher adoption rate after adding better photos + AI-optimized listings
of shelters say social media increased their overall adoptions
more visits to adoptable-pet profiles from AI-enhanced photos
of shelters name Facebook their #1 driver of adoptions
Social media also boosts adoptions of harder-to-place seniors and medical-needs pets by as much as 55%, and shares — not likes — are what actually get pets adopted. ASPCA peer-reviewed Facebook study, 2025
The biggest numbers here come from individual pilots and campaigns — best cases, not promises. Every stat keeps its source on the card.
Tutela builds these advantages in — AI-assisted photos and bios, one-click listing syndication, and shareable adoption pages.
See how Tutela helps you do thisThe heart of it all
Every animal gets the internet's best adoption page.
Photos and videos. A share bar with every channel your volunteers already use — Facebook, Nextdoor, WhatsApp, texts, QR codes. A print-ready flyer in your brand. An embed widget for the vet's website. A share kit anyone can download. Links that unfurl with the animal's photo in every group chat.
- One-tap sharing to 10+ places — most adoptions start with a friend's repost
- 🖨️ Print a branded flyer → Save as PDF in ten seconds
- 🎬 30-second videos that play right on the page
- 💛 A 6-question AI match quiz that points adopters to the right friend
Sound familiar?
You didn't sign up to fight software. Here's the relief.
“It bugs out and goes down all the time.”
Runs on a global edge network — fast and steady everywhere.
“Payments disappear or auto-refund; adopters never get paperwork.”
Reliable Stripe payments + guaranteed-delivery email/SMS.
“I walk 20 minutes to a computer just to look up one dog.”
Scan a kennel QR on your phone — full profile in seconds.
“Switching means re-typing everything by hand.”
Free importer keeps every record AND every relationship.
“Our data is locked to a microchip/insurance deal.”
Own your data. One-click export, anytime, no strings.
“We pay for five different tools.”
One platform: animals, adoptions, fosters, donors, website, brand, marketing.
Everything under one sunny roof
A peek inside — these little windows are the real app, in miniature. Pick a corner of the roof:
A matchmaker that knows your actual animals
Adopters answer six quick questions and the AI ranks your real, currently-available friends for their home — energy, kids, other pets, experience. Bonded pairs stay together. Fewer mismatches, fewer returns, more forever homes.
An inbox that triages itself
Every application gets a fit score, green and red flags drawn only from what the applicant actually wrote, better-fit suggestions, and a warm draft reply. AI ranks and flags — your people always make the call.
Missed visitors become a waiting list
"Tell me when you get a senior cat." Adopters subscribe on your adoption page, and the moment a matching friend arrives, they get the email — automatically, once, with a link straight to the newcomer.
Your own adoption page, applications included
Every rescue gets a warm public page at your own link. Applications arrive in an inbox where one click approves, records the adoption, emails the good news — and texts it too, once Twilio is connected.
Adopters who stay family
Day-3 check-in, week-2 photo ask, a gentle month-6 give moment, and a Gotcha Day card every year — scheduled automatically on every adoption. Returns go down; lifelong supporters go up.
You could save around $2,000 a year — and put it back into the animals.
Drag the sliders to match your rescue.
At your volume the flat tier wins — unlimited adoptions, one predictable bill, never a cut of your donations.
How we compare
We built the column we always wished existed.
| Tutela | Shelterluv | PetPoint | RescueGroups | Doobert | |
|---|---|---|---|---|---|
| Pricing | Starter $9/mo + $1/adoption; flat $39–$79 tiers above | $2 / adoption | “Free”* | $75–$100/yr modular | $99–$149/mo |
| Takes a cut of your fees/donations | No | No | Indirect (insurance/chip) | No | No |
| Data strings attached | None | None | Microchip + insurance push | None | None |
| One-click full data export | Yes | Partial | Limited | Partial | Partial |
| Free relationship-preserving importer | Yes | No | No | No | No |
| Mobile kennel QR lookup | Yes | Limited | Limited | No | No |
| Adoption portal + Petfinder/Adopt-a-Pet sync | Yes | Yes | Yes | Yes | Partial |
| Share bar, flyers, videos, embed on every animal | Yes | Limited | Limited | Limited | No |
| Website builder + custom domain + auto SSL | Yes | No | No | Basic | No |
| AI matchmaker, triage, bios & marketing copilot | Yes | No | No | No | No |
| Foster + volunteer coordination | Yes | Add-on | Limited | Limited | Yes (focus) |
| Donor CRM + fundraising | Yes | Add-on | Limited | Add-on | Limited |
| Reliable payments (deposits/refunds) | Yes | Yes | Yes | Basic | Basic |
| All-in-one (no stitching tools) | Yes | Mostly | Mostly | No (modular) | No |
*PetPoint is “free” only if the shelter promotes 24PetWatch microchips + ShelterCare insurance to adopters. And where Shelterluv charges $2 per adoption forever, Starter's $1 is half that — and disappears entirely on our flat tiers.
Simple, flat, generous.
Tiny at the start, flat as you grow. No cut of donations. No strings on your data.
Starter
Start for next to nothing: $9 a month plus $1 for every animal you send home.
- Free importer
- Animal management
- Adoption portal
- Basic donor CRM
- Mobile kennel QR
- Up to 2 staff seats
The migration importer is always free — no account needed to try it.
Rescue
For growing rescues who need every hand coordinated.
- Unlimited animals
- Foster + volunteer tools
- Donor CRM + supporter email
- AI matchmaker, triage & bio writer
- Custom domain + auto SSL
- Everything in Starter
Shelter Pro
For shelters with a lobby, a van, and a waiting list.
- Multi-location
- Brand + Marketing studios
- AI site designer & insights
- Petfinder sync + fundraising
- Reports & analytics
- Everything in Rescue
Custom
Municipal systems and coalitions — we'll build the aviary together.
- SSO & roles
- Data pipelines
- Dedicated support
- Custom integrations
Built for the smallest rescue and the biggest shelter
“It's just me, a spare bedroom, and three foster kittens at a time. Tutela treats my little operation like it matters — because it does.”
— A solo foster, somewhere sunny (placeholder)
“We move four hundred animals a year through two buildings and a van. Everything finally lives in one place — and the kennel QR cards saved our staff hours every single day.”
— A municipal shelter director (placeholder)
Switching is the scary part. We'll carry the boxes.
Two minutes to a working shelter platform — and if you're coming from another system, the importer brings every animal, adopter, and bonded pair along with the relationships intact.